Business to consumer eCommerce : implications for employee management
Data(s) |
01/01/2007
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Resumo |
This research explored the way service organisations deal with employee management issues when implementing eCommerce technologies. The thesis proposes a framework for understanding the technology-mediated context of the customer-employee interaction in service organisations when implementing eCommerce. The framework assists in achieving a balance between achieving efficiencies and maintaining customer loyalty. |
Identificador | |
Idioma(s) |
eng |
Publicador |
Deakin University, Faculty of Business and Law, Deakin Business School |
Palavras-Chave | #Electronic commerce - Management #Internet banking - Management #Customer services - Management |
Tipo |
Thesis |