Role of the web in marketing and organisational performance
| Data(s) |
01/01/2004
|
|---|---|
| Resumo |
This doctoral study makes a unique contribution by examining both the integration of the Web in marketing, and the influence of this integration on organisational performance. The findings support the view that the marketing function adds value to organisations, but that the Web is not as fully utilised as it might be in Australasia. |
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Deakin University, Faculty of Business and Law, Deakin Business School |
| Palavras-Chave | #Electronic commerce #Internet marketing #Marketing #Organizational effectiveness |
| Tipo |
Thesis |
