Model of behavioural response in social marketing
Data(s) |
01/01/2007
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Resumo |
This thesis contributes to the expanding area of non-profit and social marketing research. The research developed a new conceptual model that was applied to environmental management and provides an understanding of the components that contribute to durable behaviour change in social marketing applications. |
Identificador | |
Idioma(s) |
eng |
Publicador |
Deakin University, Faculty of Business and Law, Deakin Business School |
Palavras-Chave | #Social marketing #Marketing research - Methodology |
Tipo |
Thesis |