New product development process in the Australian grocery market
| Data(s) |
01/01/2001
|
|---|---|
| Resumo |
Examines current literature on new product development, addresses key issues in the Australian grocery market, evaluates existing processes, identifies success factors and provides the Australian grocery organisations with the optimum new product development model. |
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Deakin University, Faculty of Business and Law, Bowater School of Management and Marketing |
| Palavras-Chave | #New products - Management - Australia #Grocery trade - Australia |
| Tipo |
Thesis |
