How brand oriented are museums and galleries? An exploratory investigation across three countries

Autoria(s): Bridson, Kerrie; Evans, Jody; Rentschler, Ruth
Data(s)

01/01/2009
Identificador

http://hdl.handle.net/10536/DRO/DU:30026203
Idioma(s)

eng
Publicador

Southern Methodist University
Relação

http://dro.deakin.edu.au/eserv/DU:30026203/bridson-howbrandoriented-2009.pdf

http://dro.deakin.edu.au/eserv/DU:30026203/bridson-howbrandoriented-evidence-2009.pdf

http://www.smu.edu/Meadows/AreasOfStudy/ArtsAdministration.aspx
Direitos

2009, Southern Methodist University
Tipo

Conference Paper
Acesso ao item digital