An exploration of motives for attending Australian ecotourism locations and their influence on future intentions
Contribuinte(s) |
Tojib, Dewi |
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Data(s) |
01/01/2009
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Resumo |
This paper sought to explore the push [internal] motivations of eco-tourists and the influence of these motivational drives on their future ecotourism intentions. Findings from this exploratory study identified five key internal motivations, namely, 'self-esteem', 'relaxation', 'social interaction', 'self-fulfilment' and 'thrill and excitement'. Further analysis identified that 'self-esteem', elaxation' and 'self-fulfilment' motives were significantly related to ecotourist's intention to volunteer as well as their intention to donate money to an eco-tourism destination. Additionally, 'self-fulfilment' and 'thrill and excitement' motives were identified as impacting upon eco-tourists’ future attendance intentions. Consequently, findings from this research provide eco-tourism operators with insight into eco-tourist motivations to inform product and brand development and promotional activities and assist in the ongoing development effective eco-tourist retention strategies.<br /> |
Identificador | |
Idioma(s) |
eng |
Publicador |
Monash University |
Relação |
http://dro.deakin.edu.au/eserv/DU:30024194/harrison-anexploration-2009.pdf http://dro.deakin.edu.au/eserv/DU:30024194/harrison-anexploration-evidence-2009.pdf http://www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-547.pdf |
Direitos |
2009, The Authors |
Tipo |
Conference Paper |