Managing successful "thons" : balancing participant enjoyment, community acceptance and benefits to the cause
| Contribuinte(s) |
[Unknown] |
|---|---|
| Data(s) |
01/01/2009
|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Academy of Marketing |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30024185/mcdonald-managingsuccessfulthons-2009.pdf http://dro.deakin.edu.au/eserv/DU:30024185/mcdonald-managingsuccessfulthons-evidence-2009.pdf http://www.leedsmet.ac.uk/conferences/am2009/index.html |
| Tipo |
Conference Paper |
