Product piracy : the problem that will not go away


Autoria(s): McDonald, Gael; Roberts, Christopher
Data(s)

01/01/1995

Resumo

The phenomenon of product piracy, when examined against different cultural, social and developmental needs, may result in a moderation of traditional moral judgments that have tended to deprecate piracy at every conceivable opportunity. Outlines the magnitude of product piracy, notably in the Asian region, presents a delineation of the relevant terminology, discusses strategies used in preventing product piracy and examines alternative views on the ethics of the practice. <br />

Identificador

http://hdl.handle.net/10536/DRO/DU:30024100

Idioma(s)

eng

Publicador

Emerald Group Publishing

Relação

http://dro.deakin.edu.au/eserv/DU:30024100/mcdonald-productpiracy-post-1995.pdf

http://dx.doi.org/10.1108/10610429410073129

Direitos

1995, Emerald Group Publishing

Palavras-Chave #Asia #Brand identity #Brand names #Competitive advantage #Copying #Copyright #International trade #Legislation #Patents
Tipo

Journal Article