Salience effects on brand recall


Autoria(s): Vieceli, Julian
Data(s)

01/06/2009

Identificador

http://hdl.handle.net/10536/DRO/DU:30023906

Idioma(s)

eng

Publicador

Deakin University

Relação

http://dro.deakin.edu.au/eserv/DU:30023906/vieceli-salienceeffectson-2009.pdf

http://dro.deakin.edu.au/eserv/DU:30023906/vieceli-salienceeffectson-evidence-2009.pdf

Direitos

2009, Deakin University

Tipo

Journal Article