How do Australian small and medium enterprises communicate their corporate social responsibility activities online?


Autoria(s): Parker, Craig; Fraunholz, Bardo; Zutshi, Ambika
Contribuinte(s)

[Unknown]

Data(s)

01/01/2009

Resumo

Much of the existing research on Corporate Social Responsibility (CSR) focuses on large firms, with comparatively little on Small and Medium Enterprises (SMEs). The SME research focuses on barriers and drivers to CSR and neglects how SMEs communicate their CSR activities. This paper addresses this gap by reporting on a content analysis of 443 Australian SME websites which identifies how they are using this channel to communicate their CSR activities.<br />

Identificador

http://hdl.handle.net/10536/DRO/DU:30022834

Idioma(s)

eng

Publicador

Promaco Conventions

Relação

http://dro.deakin.edu.au/eserv/DU:30022834/parker-howdoaustralian-2009.pdf

http://dro.deakin.edu.au/eserv/DU:30022834/parker-howdoaustralian-evidence-2009.pdf

Direitos

2009, The authors

Palavras-Chave #business ethics #corporate social responsibility #sustainability #triple bottom line
Tipo

Conference Paper