Understanding research : methodology and terminology
| Contribuinte(s) |
Sheehan, Mark Xavier, Robina |
|---|---|
| Data(s) |
01/01/2009
|
| Resumo |
Aims of this Chapter: <br />• To examine the role of research in public relations campaigns.<br />• To evaluate the different types of research methods and their use in campaigns. |
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Oxford University Press |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30022647/sheehan-understandingresearch-2009.pdf |
| Tipo |
Book Chapter |
