Overview of twentieth-century campaigns
Contribuinte(s) |
Sheehan, Mark Xavier, Robina |
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Data(s) |
01/01/2009
|
Resumo |
Aims of this Chapter:<br />• To understand the early foundations of public relations in Australia and New Zealand<br />• To examine the development of public relations through a campaign perspective |
Identificador | |
Idioma(s) |
eng |
Publicador |
Oxford University Press |
Relação |
http://dro.deakin.edu.au/eserv/DU:30022646/sheehan-overviewof-2009.pdf |
Tipo |
Book Chapter |