Overview of twentieth-century campaigns


Autoria(s): Sheehan, Mark
Contribuinte(s)

Sheehan, Mark

Xavier, Robina

Data(s)

01/01/2009

Resumo

Aims of this Chapter:<br />• To understand the early foundations of public relations in Australia and New Zealand<br />• To examine the development of public relations through a campaign perspective

Identificador

http://hdl.handle.net/10536/DRO/DU:30022646

Idioma(s)

eng

Publicador

Oxford University Press

Relação

http://dro.deakin.edu.au/eserv/DU:30022646/sheehan-overviewof-2009.pdf

Tipo

Book Chapter