Public relations campaigns
| Contribuinte(s) |
Sheehan, Mark Xavier, Robina |
|---|---|
| Data(s) |
01/01/2009
|
| Resumo |
Designed to guide current and aspiring Public Relations professionals through the campaign development and implementation process. It illustrates the application of planning theory to real life scenarios to provide a practical approach for planning a successful campaign. M. Sheehan, Deakin University; R. Xavier, QUT.<br /> |
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Oxford University Press |
| Relação |
http://www.oup.com.au/titles/higher_ed/media_studies/9780195559101 |
| Direitos |
2009, Oxford University Press |
| Tipo |
Book |
