An empirical modelling of the relationship between marketing innovation and performance in the context of the global financial crisis : the case of Chinese SMEs


Autoria(s): Naidoo, V.
Contribuinte(s)

[Unknown]

Data(s)

01/01/2009

Identificador

http://hdl.handle.net/10536/DRO/DU:30022311

Idioma(s)

eng

Publicador

[AIE]

Relação

http://dro.deakin.edu.au/eserv/DU:30022311/naidoo-AIE-evidence-2009.pdf

Tipo

Conference Paper