Exploring the issues in sustainable development journal reporting


Autoria(s): Van Der Meer, Rosemary; Torlina, Luba; Mustard, Jamie
Contribuinte(s)

Tojib, Dewi

Data(s)

01/01/2009

Resumo

There is concern about the environmental claims organisations make in corporate social reports and advertising. Similar concerns may also occur with reporting of environmental initiatives in journals. This paper explores what information is being conveyed in academic and industry journals. In particular, we examine the types of projects that are discussed and the level of detail provided in the reporting of sustainable development initiatives to identify what is being communicated and whether there is substance to the reporting. The results show that there are issues with the lack of detail reported and its anecdotal nature.<br />

Identificador

http://hdl.handle.net/10536/DRO/DU:30021515

Idioma(s)

eng

Publicador

Monash University

Relação

http://dro.deakin.edu.au/eserv/DU:30021515/torlina-exploringtheissues-2009.pdf

http://dro.deakin.edu.au/eserv/DU:30021515/torlina-exploringtheissues-evidence-2009.pdf

http://www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-548.pdf

Direitos

2009, The Authors

Palavras-Chave #social communications #advertising #ethics #public sector marketing
Tipo

Conference Paper