International education and challenges for Australia (case study)
| Contribuinte(s) |
Malhotra, Naresh Hall, John Oppenheim, Peter |
|---|---|
| Data(s) |
01/01/2006
|
| Resumo |
The content of this 3rd edition marketing research textbook is practical and up to date and is based on an applied and managerially focused approach. Australian an New Zealand research and examples have been thoroughly intergrated into every chapter. <br /> |
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Pearson Education Australia |
| Relação |
http://www.pearson.com.au/Catalogue/TitleDetails.aspx?isbn=9780733970047 |
| Direitos |
2006, Pearson Education Australia |
| Palavras-Chave | #Marketing research #Marketing research -- Methodology #Sales & marketing (Australia,New Zealand) #Management skills & techniques |
| Tipo |
Book Chapter |
