Bi-cultural consultant is your key to the red gate


Autoria(s): Chung, Mona
Data(s)

06/01/2009

Resumo

Chinese market is a uniquely challenging market to Western businesses. The difference is its uniqueness which majority of the organisations have been struggling with. Research has proven that cultural difference is the main barrier to success in China. Where companies are caught by surprise is the large gap between the two cultures. Standard training simply does not cut it. <br />

Identificador

http://hdl.handle.net/10536/DRO/DU:30020877

Idioma(s)

eng

Publicador

China Success Stories

Relação

http://dro.deakin.edu.au/eserv/DU:30020877/chung-biculturalconsultant-2009.pdf

http://www.chinasuccessstories.com/2009/01/06/between-two-cultures/

Direitos

2009, China Success Stories

Tipo

Journal Article