Marketing-China and getting it right


Autoria(s): Chung, Mona
Data(s)

01/01/2008

Resumo

China has become a synonym for future business growth. It is the business nirvana of the 21st century. It is the place to be. Companies are scrambling to get a share of the action. Not a day passes without some company making an announcement of an investment in their future which involves China.<br />

Identificador

http://hdl.handle.net/10536/DRO/DU:30020876

Idioma(s)

eng

Publicador

China Success Stories

Relação

http://dro.deakin.edu.au/eserv/DU:30020876/chung-marketingchina-2008.pdf

http://www.chinasuccessstories.com/2008/03/20/differences-commonalities-chinese-market/

Direitos

2008, China Success Stories

Tipo

Journal Article