The impact of cultural difference when entering the Chinese market
Data(s) |
08/04/2008
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Resumo |
Chinese market has been a highly preferred market for many organisations worldwide in the past twenty years. However, it is not an easy market to penetrate. Australian companies are among those Europeans and Americans who have been tackling the market with little positive results. One primary reason is that they do not appreciate the important role and impact of Chinese culture.<br /> |
Identificador | |
Idioma(s) |
eng |
Publicador |
China Success Stories |
Relação |
http://dro.deakin.edu.au/eserv/DU:30020875/chung-impactofcultural-2008.pdf http://www.chinasuccessstories.com/2008/04/08/chinese-culture-difference-guanxi/ |
Direitos |
2008, China Success Stories |
Tipo |
Journal Article |