A backward glance of who and what marketing scholars have been researching, 1977-2002

Autoria(s): West, Douglas; Ford, John B.; Magnini, Vincent P.; LaTour, Michael S.; Polonsky, Michael
Contribuinte(s)

Robinson, Leroy Jr.
Data(s)

01/01/2008
Identificador

http://hdl.handle.net/10536/DRO/DU:30020205
Idioma(s)

eng
Publicador

[Academy of Marketing Science]
Relação

http://dro.deakin.edu.au/eserv/DU:30020205/polonsky-backwardglance-2008.pdf

http://www4.gsb.columbia.edu/null/download?
Tipo

Conference Paper
Acesso ao item digital