A backward glance of who and what marketing scholars have been researching, 1977-2002
Contribuinte(s) |
Robinson, Leroy Jr. |
---|---|
Data(s) |
01/01/2008
|
Identificador | |
Idioma(s) |
eng |
Publicador |
[Academy of Marketing Science] |
Relação |
http://dro.deakin.edu.au/eserv/DU:30020205/polonsky-backwardglance-2008.pdf http://www4.gsb.columbia.edu/null/download? |
Tipo |
Conference Paper |