Empirical examination of the effect of consumers product origin familiarity on their quality perceptions
| Contribuinte(s) |
[Unknown] |
|---|---|
| Data(s) |
01/01/2008
|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
American Management Association |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30020204/polonksy-empiricalexamination-evidence-2008.pdf http://dro.deakin.edu.au/eserv/DU:30020204/polonsky-empiricalexamination-2008.pdf http://www.marketingpower.com/Community/ARC/Pages/Connections/Conferences/Summer2008/default.aspx |
| Palavras-Chave | #marketing |
| Tipo |
Conference Paper |
