An empirical analysis of the factors influencing churn rates amongst season ticket holders


Autoria(s): McDonald, Heath
Data(s)

01/11/2010

Identificador

http://hdl.handle.net/10536/DRO/DU:30020142

Idioma(s)

eng

Publicador

Human Kinetics

Relação

http://dro.deakin.edu.au/eserv/DU:30020142/mcdonald-factorsinfluencing-2010.pdf

http://journals.humankinetics.com/jsm-back-issues/jsm-volume-24-issue-6-november/the-factors-influencing-churn-rates-among-season-ticket-holders-an-empirical-analysis

Tipo

Journal Article