The multidimensionality of fit from a cause-related marketing perspective

Autoria(s): Bednall, David; Oppewal, Harmen; Ringer, Allison
Data(s)

01/01/2008
Identificador

http://hdl.handle.net/10536/DRO/DU:30019121
Idioma(s)

eng
Publicador

University of British Columbia
Relação

http://dro.deakin.edu.au/eserv/DU:30019121/bednall-multidimensionalityoffit-2008-1.pdf

http://www.marketscience2008.sauder.ubc.ca/files/INFORMS_Catalogue_Final
Direitos

2008, University of British Columbia
Tipo

Conference Paper
Acesso ao item digital