Ten principles of corporate citizenship


Autoria(s): Birch, David
Data(s)

01/01/2008

Resumo

<b>Purpose </b>– This paper aims to reflect briefly on some of the major principles that have emerged from the developing policies, practices and debates about corporate citizenship in the last ten years or so. <br /><b>Design/methodology/approach </b>– Considerable scholarly work has been conducted on corporate citizenship in the past, and will continue to be done in the future. This paper is deliberately written for a non-scholarly audience. <br /><b>Findings</b> – Ten principles are outlined, all of them focusing on developing a cultural aspect of corporate citizenship as good business. <br /><b>Originality/value</b> – The basic premise of this paper is that significant cultural change, through corporate citizenship will only take place by business implementing policies, and practices based on the sort of sound (but basic) principles presented here. These ten principles, in this format, are original to this paper. <br />

Identificador

http://hdl.handle.net/10536/DRO/DU:30017994

Idioma(s)

eng

Publicador

Emerald Group Publishing

Relação

http://dro.deakin.edu.au/eserv/DU:30017994/birch-tenprinciples-post-2008.pdf

http://dx.doi.org/10.1108/17471110810856893

Direitos

2008, Emerald Group Publishing

Palavras-Chave #citizenship #corporate image #organizational theory
Tipo

Journal Article