Research methods for media and communication

Autoria(s): Weerakkody, Niranjala
Data(s)

01/01/2008
Resumo

A user friendly and comprehensive introduction to media and communications research. It introduces the various qualitative and quantitative research methods commonly used in the social sciences as applied to media studies, communication, journalism, public relations and advertising. Author from Deakin University, Australia.<br />
Identificador

http://hdl.handle.net/10536/DRO/DU:30016884
Idioma(s)

eng
Publicador

Oxford University Press
Relação

http://dro.deakin.edu.au/eserv/DU:30016884/weerakkody-researchmethods-part1-2008.pdf

http://dro.deakin.edu.au/eserv/DU:30016884/weerakkody-researchmethods-part2-2008.pdf

http://dro.deakin.edu.au/eserv/DU:30016884/weerakkody-researchmethods-part3-2008.pdf

http://dro.deakin.edu.au/eserv/DU:30016884/weerakkody-researchmethods-part4-2008.pdf

http://dro.deakin.edu.au/eserv/DU:30016884/weerakkody-researchmethods-part5-2008.pdf
Direitos

2008, Oxford University Press
Palavras-Chave #Mass media -- Research -- Methodology. #Communication -- Research. #Media & communication studies. #Social research & statistics.
Tipo

Book
Acesso ao item digital