Exploring US consumers understanding of carbon offsets
Contribuinte(s) |
Robinson, Leroy Jr. |
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Data(s) |
01/01/2009
|
Resumo |
This study found the relationship between general environment knowledge and carbon offsets knowledge is inversely related and no significant differences in general environment or carbon offset behavior exists between levels of knowledge. The findings lend support that consumers may misunderstand 'carbon offset' claims thus public policy intervention is required. |
Identificador | |
Idioma(s) |
eng |
Publicador |
Academy of Marketing Science |
Relação |
http://dro.deakin.edu.au/eserv/DU:30016732/polonsky-exploringusconsumers-2009.pdf http://dro.deakin.edu.au/eserv/DU:30016732/polonsky-exploringusconsumers-evid-2009.pdf http://www.ams-web.org/ |
Direitos |
2009, AMS |
Tipo |
Conference Paper |