Overview of contemporary public relations theory
| Contribuinte(s) |
Sheehan, Mark Xavier, Robina |
|---|---|
| Data(s) |
01/01/2009
|
| Resumo |
Aims of this chapter<br />* To outline key theoretical frames that inform campaign development<br />* To demonstrate the challenges of applying cetain theories<br />* To illustrate the application of theory in practice |
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Oxford University Press |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30016571/kirby-overviewof-2009.pdf http://dro.deakin.edu.au/eserv/DU:30016571/kirby-overviewof-evidence-2009.pdf |
| Direitos |
2009, Mark Sheehan an Robina Xavier |
| Tipo |
Book Chapter |
