Campaign evaluation
Contribuinte(s) |
Sheehan, Mark Xavier, Robina |
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Data(s) |
01/01/2009
|
Resumo |
Aims of this chapter<br />* To situate the role of evaluation within the public relations campaign and examine approaches to evaluation<br />* To identify common barriers to campaign evaluation and consider how these can be addressed |
Identificador | |
Idioma(s) |
eng |
Publicador |
Oxford University Press |
Relação |
http://dro.deakin.edu.au/eserv/DU:30016570/quinnallan-campaignevaluation-2009.pdf |
Direitos |
2009, Oxford University Press |
Tipo |
Book Chapter |