Special events in the nonprofit sector


Autoria(s): O'Mahony, Barry; Polonsky, Michael
Contribuinte(s)

Wymer, Walter Jr.

Knowles, Patricia

Gomes, Roger

Data(s)

01/01/2006

Resumo

<b>Learning Objectives</b><br /> On completion of this chapter; thereader will<br />• Define special events and understand the role of special events in the<br />nonprofit sector<br />• Describe the different types of nonprofit events<br />• Describe the factors that influence the objectives of special events<br />• Understand the issues involved in producing special events<br />• Understand the risks associated with hosting special events<br />• Describe the procedures involved in managing special events<br />• Understand the importance of marketing and public relations for special events in the nonprofit sector<br /><br />

Identificador

http://hdl.handle.net/10536/DRO/DU:30016394

Idioma(s)

eng

Publicador

Sage Publications

Relação

http://dro.deakin.edu.au/eserv/DU:30016394/mahony-specialevents-2006.pdf

Direitos

2006, Sage Publications

Tipo

Book Chapter