International marketing journals : a preliminary regional and institutional examination of research productivity
| Contribuinte(s) |
Patti, Charles H. Drennan, Judy Ali, Yunus van Dessel, Maria |
|---|---|
| Data(s) |
01/01/2006
|
| Resumo |
Contributions to marketing knowledge are becoming more global (Stremersch and Verhoef, 2005). This paper explores the issue of regional contribution to the international marketing area, which could be expected to be more global than other areas. Publications within four leading international marketing journals were reviewed over a five-year period (1999-2003). Findings suggested that approximately 50 percent of the works were authored by academics outside North America.<br /> |
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Queensland University of Technology, School of Advertising, Marketing and Public Relations |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30016336/polonsky-internationalmarketingjournals-2006.pdf http://conferences.anzmac.org/ANZMAC2006/documents/Ringer_Allison.pdf |
| Tipo |
Conference Paper |
