Introduction : Special issue on examining marketings’ unintended consequences

Autoria(s): Polonsky, Michael; Fry, Marie-Louise
Data(s)

01/11/2004
Identificador

http://hdl.handle.net/10536/DRO/DU:30016267
Idioma(s)

eng
Publicador

Elsevier
Relação

http://dro.deakin.edu.au/eserv/DU:30016267/polonsky-introductionspecialissue-2004.pdf

http://dx.doi.org/10.1016/S0148-2963(03)00056-0
Direitos

2004, Elsevier
Tipo

Journal Article
Acesso ao item digital