Exploring multi-dimensional perceptual ranking of marketing journals by North American academics
Contribuinte(s) |
Bernhardt, K.L. |
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Data(s) |
01/01/2004
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Resumo |
This paper develops a weighted multi-dimensional perceptual rankings based on respondents evaluation of a journals prestige, contribution to theory, contribution to practice and contribution to teaching. Comparisons are made between rankings of individual criteria and composite rankings. Comparisons are also made to recent single dimension perceptual-based rankings and citation-based rankings.<br /> |
Identificador | |
Idioma(s) |
eng |
Publicador |
Curran Associates |
Tipo |
Conference Paper |