Australian environmental alliances from an environmental NGOs perspective


Autoria(s): Polonsky, Michael; Garma, Romana; Chia, Norman
Data(s)

01/01/2004

Resumo

Businesses have used alliances to share knowledge and resources amongst themselves to achieve corporate goals, yet little is written in the literature on how non-profit organizations manage alliances and what makes these alliances effective. This paper examines how Australian environmental non-governmental agencies (NGOs) perceive their alliances with other NGOs, profit-based organizations and governmental partners. To a large extent this paper replicates the work of Milne, Iyer and Gooding-Williams (1996) and includes measures of alliance effectiveness developed by Bucklin and Sengupta (1993). The findings suggest that Australian environmental NGOs use varying mechanisms to manage these alliance relationships, which is generally supported in the existing literature.<br />

Identificador

http://hdl.handle.net/10536/DRO/DU:30016256

Idioma(s)

eng

Publicador

Association of Marketing Theory and Practice

Relação

http://dro.deakin.edu.au/eserv/DU:30016256/polonsky-australianenvironmental-2004.pdf

http://search.ebscohost.com/login.aspx?direct=true&db=heh&AN=15954328&site=ehost-live

Direitos

2004, M.E. Sharpe

Tipo

Journal Article