Blueprinting perspective to managing giving
Contribuinte(s) |
Spotts, Harlan E. |
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Data(s) |
01/01/2003
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Resumo |
This paper examines the potential of using service blueprinting to assist non-profit organizations in better managing their donation efficiency by identifying the complexities of the donation process from a customer perspective, which in turn should allow them to better meet the needs of those they seek to assist. A disregard of donors’ expectations in relation to the overall experience could potentially result in “dissatisfaction” and thus reductions in future donations to a given organization.<br /> |
Identificador | |
Idioma(s) |
eng |
Publicador |
Academy of Marketing Science |
Tipo |
Conference Paper |