Fabric of a dream: the Fletcher Jones story

This is the story of how a shell-shocked World War I veteran, who left school at 12, ended up building a national icon. An inspiring man with bold and imaginative ideas, Fletcher Jones was influenced by Japanese reformer Toyohiko Kagawa. Jones established his clothing design, retail and manufacturing business with emphasis on quality, service and innovation. But his primary concern was for people both his customers and his workers and they, in turn, were intensely loyal.