Sport sponsorship management : major Australian sponsor practices in objective setting and measurement

---

Autoria(s): Karg, Adam

Data(s)	01/01/2007
Identificador	http://hdl.handle.net/10536/DRO/DU:30015908
Idioma(s)	eng
Relação	http://nztri.aut.ac.nz/smaanz/pages/
Tipo	Conference Paper