Case study 7.2 : segmenting the market for theatre-events


Autoria(s): Hede, Anne-Marie
Contribuinte(s)

Malhotra, Naresh

Data(s)

01/01/2006

Identificador

http://hdl.handle.net/10536/DRO/DU:30010930

Idioma(s)

eng

Publicador

Pearson Education Australia

Tipo

Book Chapter