Case study : the museum of contemporary art : a not- for-profit cultural icon markets itself


Autoria(s): Rentschler, Ruth
Contribuinte(s)

Kotler, Philip

Adam, Stewart

Brown, Linden

Armstrong, Gary

Data(s)

01/01/2003

Identificador

http://hdl.handle.net/10536/DRO/DU:30010725

Idioma(s)

eng

Publicador

Pearson

Direitos

2003, Pearson Education Australia Pty Ltd

Tipo

Book Chapter