Case study : the museum of contemporary art : a not- for-profit cultural icon markets itself
Contribuinte(s) |
Kotler, Philip Adam, Stewart Brown, Linden Armstrong, Gary |
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Data(s) |
01/01/2003
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Identificador | |
Idioma(s) |
eng |
Publicador |
Pearson |
Direitos |
2003, Pearson Education Australia Pty Ltd |
Tipo |
Book Chapter |