Consumer behaviour : an Asia Pacific approach
| Data(s) |
01/01/2006
|
|---|---|
| Resumo |
Applies behavioural science concepts to the understanding of the activities of individuals in the marketplace. It contains diverse and balanced coverage of consumer behaviour research in theory and application. <br /> |
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Thomson |
| Direitos |
2006, Thomson Learning Australia |
| Palavras-Chave | #Consumer behavior -- Textbooks |
| Tipo |
Book |
