Essentials of marketing research : an applied orientation
| Data(s) |
01/01/2004
|
|---|---|
| Resumo |
A lively, practical and concise text suitable for a one-semester course course in marketing research this book presents marketing research concepts in a highly applied and managerial way. Two of the authors are from Australian universities.<br /> |
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Pearson Education Australia |
| Direitos |
2004, Pearson Education |
| Palavras-Chave | #Marketing research. #Marketing research -- Methodology |
| Tipo |
Book |
