Towards a business-value oriented eCRM : a preliminary action research project

Autoria(s): Chin, Carolyn Ye-Phern; Ding, Melissa Soo; Unnithan, Chandana
Data(s)

01/01/2002
Identificador

http://hdl.handle.net/10536/DRO/DU:30010159
Idioma(s)

eng
Publicador

Deakin University School of Information Systems
Relação

http://dro.deakin.edu.au/eserv/DU:30010159/unnithan-towardsabusiness-2002.pdf

http://www.deakin.edu.au/buslaw/infosys/docs/workingpapers/archive/working-papers-2002/2002-31-chin.pdf
Palavras-Chave #Customer relations #Relationship marketing #Marketing -- Management #CRM #complaint management system #business values #ROI #eCRM
Tipo

Report
Acesso ao item digital