Museum marketing research : from denial to discovery?

Autoria(s): Rentschler, Ruth; Reussner, Eva
Data(s)

01/01/2002
Identificador

http://hdl.handle.net/10536/DRO/DU:30010127
Idioma(s)

eng
Publicador

(HEC)
Relação

http://dro.deakin.edu.au/eserv/DU:30010127/rentschler-museummarketingresearch-2002.pdf

http://www.google.com.au/url?sa=t
Palavras-Chave #marketing #marketing research #audience studies #museums
Tipo

Report
Acesso ao item digital