Brand orientation and retail strategy within the Australian museum sector


Autoria(s): Evans, Jody; Bridson, Kerrie
Contribuinte(s)

Egan, John

Baines, Paul

Data(s)

01/01/2006

Identificador

http://hdl.handle.net/10536/DRO/DU:30009778

Idioma(s)

eng

Publicador

Middlesex University

Relação

http://dro.deakin.edu.au/eserv/DU:30009778/bridson-brandorientation-2006.pdf

http://dro.deakin.edu.au/eserv/DU:30009778/bridson-brandorientation-evidence-2006.pdf

Direitos

2006, Middlesex University Press, Business School

Tipo

Conference Paper