Research data in marketing journals

Our objective is to assess the geocentricity of research data in a selection of continentally based leading academic marketing journals. The assessment considers a six-year period, namely 2000-2005. The content analysis consisted of 811 published contributions. The empirical findings may be illustrative to other academic journals in the field of marketing. The assessment is summarised on an aggregated level and per journal title. The journal sample consists of the Australasian Marketing Journal (AMJ), the European Journal of Marketing (EJM) and the Journal of Marketing (JM) – a cross-continental assessment. We contend that the selected journals should not be considered to be dramatically different in any particular sense in the area of academic marketing journals. On the contrary, together they may be quite representative of several others as well.<br />