Codes of ethics in Sweden's largest marketing corporations: communicating the ethos of the code within the organization


Autoria(s): Svensson, G.; Wood, Greg; Callaghan, Michael
Contribuinte(s)

Spotts, Harlan E.

Data(s)

01/01/2004

Identificador

http://hdl.handle.net/10536/DRO/DU:30009661

Idioma(s)

eng

Publicador

Academy of Marketing Science

Relação

http://dro.deakin.edu.au/eserv/DU:30009661/callaghan-codesofethics-2004.pdf

http://bookshop.blackwell.co.uk/jsp/display_product_info.jsp;jsessionid=A351CC88C896F74A96D4D6829AFDBB1A.bobcatt2?isbn=9780939783267

Tipo

Conference Paper