University students are not customers : when marketing goes awry!
| Contribuinte(s) |
Spotts, Harlan E. |
|---|---|
| Data(s) |
01/01/2004
|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Academy of Marketing Science |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30009660/wood-universitystudents-2004.pdf http://bookshop.blackwell.co.uk/jsp/display_product_info.jsp;jsessionid=071C6BBE90DAFB8118BD12D9DDA90AF5.bobcatp2?isbn=9780939783267 |
| Tipo |
Conference Paper |
