Marketing for participation, managing for success: the Louisville Racquet Club


Autoria(s): Kellett, Pamm; Fielding, Larry
Data(s)

01/11/2001

Resumo

Examines two different perspectives concerning the success of a tennis club. Case of the Louisville Racquet Club; Role of the coaching professional in the club; Elaboration on the equally valid perspective of the club owner; Analysis on data collected at the club.<br />

Identificador

http://hdl.handle.net/10536/DRO/DU:30009495

Idioma(s)

eng

Publicador

Sport Management Association of Australia & New Zealand

Relação

http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=13296601&site=ehost-live

Direitos

2001, SMAANZ

Palavras-Chave #Tennis clubs #Athletic clubs #Clubs #Sports administration #Sports -- Sociological aspects #Tennis
Tipo

Journal Article