The nature and influence of motivation within the MOA framework : implications for social marketing
| Data(s) |
01/11/2006
|
|---|---|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Wiley InterScience |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30008967/hall-thenatureandinfluence-2006.pdf http://dx.doi.org/10.1002/nvsm.280 |
| Direitos |
2006, John Wiley & Sons |
| Palavras-Chave | #social marketing #motivation, opportunity and ability framework #MOA framework |
| Tipo |
Journal Article |
