Green advertising effects on attitude and choice of advertising themes

Autoria(s): D'Souza, Clare; Taghian, Mehdi
Data(s)

01/01/2005
Identificador

http://hdl.handle.net/10536/DRO/DU:30008786
Idioma(s)

eng
Publicador

Emerald Group Publishing Limited
Relação

http://dro.deakin.edu.au/eserv/DU:30008786/taghian-greenadvertising-2005.pdf

http://dro.deakin.edu.au/eserv/DU:30008786/taghian-greenadvertising-post-2005.pdf

http://dx.doi.org/10.1108/13555850510672386
Direitos

2005, Emerald Group Publishing Limited
Palavras-Chave #advertising #green advertising #consumer decision-making #consumer involvement #green products
Tipo

Journal Article
Acesso ao item digital