Does the motivation to help differ between generation X and Y?


Autoria(s): Ringer, Allison; Garma, Romana
Contribuinte(s)

Thyne, Maree

Deans, Kenneth R.

Gnoth, Juergen

Data(s)

01/01/2006

Resumo

This exploratory study examines the motivation for helping from the perspective of Generation X and Y. A study of 422 respondents was conducted to investigate their perception of helping based on intrinsic (social or community need) and extrinsic motivation (personal need). The findings suggested significant group differences. Although there was no significant main effect for motivation to help as a personal need (extrinsic motivation) across the generations, an examination of the social and community need (intrinsic motivation) indicated that generation X considered social and community need more important than Generation Y.<br />

Identificador

http://hdl.handle.net/10536/DRO/DU:30008125

Idioma(s)

eng

Publicador

University of Otago, School of Business, Dept. of Marketing

Relação

http://dro.deakin.edu.au/eserv/DU:30008125/ringer-doesthemotivation-2006.pdf

http://conferences.anzmac.org/ANZMAC2007/papers/RRinger_1.pdf

Direitos

2007

Tipo

Conference Paper