Does the motivation to help differ between generation X and Y?
Contribuinte(s) |
Thyne, Maree Deans, Kenneth R. Gnoth, Juergen |
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Data(s) |
01/01/2006
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Resumo |
This exploratory study examines the motivation for helping from the perspective of Generation X and Y. A study of 422 respondents was conducted to investigate their perception of helping based on intrinsic (social or community need) and extrinsic motivation (personal need). The findings suggested significant group differences. Although there was no significant main effect for motivation to help as a personal need (extrinsic motivation) across the generations, an examination of the social and community need (intrinsic motivation) indicated that generation X considered social and community need more important than Generation Y.<br /> |
Identificador | |
Idioma(s) |
eng |
Publicador |
University of Otago, School of Business, Dept. of Marketing |
Relação |
http://dro.deakin.edu.au/eserv/DU:30008125/ringer-doesthemotivation-2006.pdf http://conferences.anzmac.org/ANZMAC2007/papers/RRinger_1.pdf |
Direitos |
2007 |
Tipo |
Conference Paper |